TopRankings – Serious About Search Engine Optimisation (SEO)

 

When we launched this search engine optimisation (SEO) company two years ago, we made a calculated decision to ‘stay small’. We wanted to be a boutique SEO house, not an SEO firm. In an age when search engine optimisation is so critical to online success, that may seem like a strange call. But we had a very good reason…

 

Everyone wants search engine optimisation (SEO)

Yes, it’s true that every man and his dog wants SEO services. And yes, it’s true that by choosing to stay small, we’re forced to turn away quite a bit of work. But we’ve learnt over the years that when you deliver a specialist service, the people actually doing the work and dealing with the clients, have to be the specialists. It’s not enough to have specialists running the company while juniors are doing the work. That just doesn’t make sense. After all, we’re specialists in search engine optimisation, so we should be doing the SEO! (Juniors, on the other hand, are specialists in… well… being juniors.)

The only way a search engine optimisation (SEO) company can grow big and still deliver service quality is to employ senior specialists to do the work. We didn’t want to go down this path. Senior SEO employees like that demand six-figure salaries, and those salaries have to come from somewhere. Translation? More cost for you! And even then, the people doing the SEO work are never quite as invested in it, because it’s not their business. If things don’t go well, they can simply move on to their next high-paying search engine optimisation job.

 

Search engine optimisation (SEO) means quality over quantity

Instead, we decided to focus on search engine optimisation service and results, rather than rapid business growth. Hands-on, instead of overheads. Quality over quantity. And that means benefits to you.

 

Benefits of a boutique search engine optimisation (SEO) house

1. You deal with the directors, the search engine optimisation (SEO) specialists.

 

2. You know we'll tell it like it is and do everything we can to get you a high ranking. As the owners of the business, we benefit personally when you recommend us to friends and colleagues who need search engine optimisation.

 

3. We won't work for your direct competitors. That's an outright conflict of interest, and we don't need to do it. A sub-set of companies from each vertical is enough to keep us very busy, all year-round.

 

4. You won't be locked into a contract. We'll keep you by delivering search engine optimisation results. If we're not doing that, we don't deserve you. And if we can't do what you want, we'll tell you up-front.

 

5. You'll be dealing with one of only two Australian search engine optimisation (SEO) companies that attended the 2007 and 2008 Pubcon Las Vegas Google conference. This is the search industry's most important annual event, covering the emerging trends in search engine optimisation (SEO).

 

6. We want your high ranking as much as you do. When we knock your competitors off the top of the rankings, we're also sticking it to our competitors. And we just love doing that! It's personal.

 

7. You won't be confronted by a dizzying array of search engine optimisation (SEO) packages and add-ons. We just optimise your site so that it ranks highly. Simple.